Pengaruh Kualitas Produk, Promosi dan Harga terhadap Keputusan Pembelian Smartphone VIVO di Toko Olala Cell Makassar

Abstract

The aim of this research is to find out how much influence product quality, promotion and price have on the decision to purchase a Vivo smartphone at the Olala Cell Makassar store. The research method used is an explanatory research approach. This research uses quantitative data. The data comes from distributing questionnaires to consumers of the Olala Cell Makassar store. The population of this study was all consumers of the Makassar Olala Cell shop that the researchers met. The sample for this research was 100 consumers. The analytical tool used in this research is SPSS 22. The data analysis method used is multiple linear regression, t test and f test. The results of this research are; (1) Product quality (X1) has no partial and positive influence on purchasing decisions (Y) Olala Cell Makassar Store (2) Promotion (X2) has a partial and positive influence on purchasing decisions (Y) Olala Cell Makassar Stores (3) Price (X3) has a partial and positive influence on purchasing decisions (Y) Olala Cell Makassar Store (4) Product Quality (X1), Promotion (X2) and Price (X3) on Purchase Decisions (Y) together have a simultaneous influence .